Sunday, January 31, 2010

Expert Reviews vs. Crowdsource Reviews






Do you remember the first reviews of Titanic at Tokyo’s International Film Festival? They were just lukewarm! This movie got nominated for 14 Academy Awards!


The biggest Bollywood grosser for this year is ‘3 Idiots’. It received 5 stars. After watching the movie I wondered why I wasted my money.


This shows that reviews from experts are not everything. When it comes to movies, books, music and so on, it’s a matter of personal choice. It is always good to supplement your review hunt by asking friends and family that share common interests. A couple of super foodie critic reviews might scare you from some pretty decent dining. That’s why I like websites like Yelp where anyone can come and review a restaurant dining experience.



I wonder if this is the start to an era where the reviews of the masses become the expert critics. The Itunes App store depends on consumer reviews. These days the sale of a product can gain momentum just by great consumer reviews from sites like Amazon. I never put anything in my shopping cart until I read fellow customer reviews.



So who knows best about what you like, you or a high paid critic?


Reference:

"Digital Domain - How Many Reviewers Should Be in the Kitchen? - NYTimes.com"

Image 1: www.yelp.com Image 2. www. epinions.com

3 comments:

Andy said...

I definitely agree, critics don't always make the right call. I'm much more likely to poll friend's than I am professional critics. I guess that's just because I share similar tastes with people I know as opposed to some random guy or girl.

Kogod656 said...

I'm like Andy - professional critics rarely like to watch, read what I like to watch and read. I'd ask a friend as well. My latest disappointment was over-praised 3D Avatar. I liked the 2D version much better. I'm not buying into any 3D "sensation" for the next 5 years - hope by that time Cameron&Co bring the 3D quality up to my standards :)

Ricky Mattei said...

Critics are just that ... critics. They're paid to do that so I just take their "advice" with a grain of salt. Aside from that, we all should do our own homework/research.

The best critics are those that actually put themselves in the buyers' shoes and go through the process itself of purchase and consumption. On top of that, they're as objective as possible and lay out pros AND cons for the product/service reviews. Ultimately, it's up to us to form our own opinions based on our experiences.